Eat well is a mobile app that allows users to order and schedule food weekly or monthly
Solo student project for Google
UX UI Design course
Conducted user interviews, Research, Information Architecture, Paper and Digital Wireframe, Lo-Fi & Hi-Fi Prototype, Usability studies
June- November 2021 (21 weeks)
Eating is often an afterthought for both students and working professionals, and ordering every day is a time-consuming process. This issue primarily affects students and working professionals who are away from home. You're probably wondering how I know this because it happened to me and my pals in college. We used to stay in a student hostel, and the food they served was so awful that we ended up ordering food online or skipping meals. This was the beginning of the project.
Instead of ordering every day, users can schedule food on a weekly or monthly basis and preplan their orders to be delivered based on their availability.
I performed user interviews by recruiting research participants using Instagram polls and narrowing it down to 5 participants based on my target users, asking them a few questions related to the research, which are mentioned below.
The most important finding from my research is that most users order online due to their busy lifestyle, and ordering every day frustrates users, resulting in a bad user experience that may have a negative influence on business and customer loyalty.
I analyzed the three most popular apps for this goal. I found that all three apps have a scheduling feature, but users can only schedule their delivery time for a maximum of two days in advance, which does not solve the present problems (daily ordering and daily payment) that busy users experience. This then became my opportunity for the solution.
Zomato is an Indian multinational food ordering & delivery platform
Swiggy is an Indian online food ordering and delivery platform
Domino's Pizza is a well-known American international pizza restaurant brand
Deepthi is an MIT BSC student who spends the majority of her time in college and in her hostel. Unfortunately, the hostel food is so bad that she has to order it online the most of the time. Whereas ordering every day is a time-consuming process, and she often gets confused about what to order, leading her to be late for classes.
DEEPTHI ,21 Y/O
Based on usability study and feed back users were clicking on the banner instead of swiping so I added signifiers to indicate It.
The menu section was changed since there was insufficient space for product information, and an add button was added.
Text with icon for easier navigation and readability
Most users were confused finding month so I changed the position and style
To specify dates, I included start and end text inside the date column
Improved button emphasis by adding shadow
I added the information to the menu to avoid user confusion.
added an image and improved the text over it so users can easily read it
Instead of an icon, I just combined text and icon for easier navigation
I contacted the same participants I had previously used for the research and provided them with the Figma (only view) prototype link, as well as four tasks for each of the five participants and a 30-minute time limit to complete the task. After completing the task assigned I asked the participants with follow-ups to gain KPI'S.
This is the first time I've ever led a project that has helped me advance in my UX career by teaching me how to discover a solution and work on it. The study findings, solution, and design prove that the predicted user and business outcomes can be accomplished
The next steps for this project are to iterate and add more features and work on the current design to move the projects forward.
